Zoe Nutrition Shark tank India Season 2 Episode 37

zoe nutrition shark tank

Shark Tank Zoe Nutrition

In this episode of Shark Tank India Zoe Nutrition, a holistic health and wellness brand presents the pitch. Will the founder get a deal from the sharks? To know about the deal read till the end.

Company name

Zoe Nutrition      


Karan Jindal and Taniya Dhirasaria


₹75 lakhs  for 5% equity

Zoe Nutrition Founder

Karan Jindal and Taniya Dhirasaria are the founders of this company. They are from Gurgaon. They wanted to bring the detox centre’s experience into an e-commerce product. Hence they got the idea for Zoe. Karan has a startup which he sold for 6 crores cash plus a stock deal to Quickr.

About the company Zoe Nutrition

Most of people make resolutions, plans and trips for improving their health but all fail. To solve this problem Zoe Nutrition for life is introduced. Zoe nutrition is a health and wellness brand that makes products and programs. They offer:

  • Healthy food and beverages
  • Personalized diet and workout plans
  • Live classes with fitness experts, doctors and nutritionists.

They naturally cure lifestyle disorders like obesity, sleep disorders, infertility and PCOS through their products. All their products and programs are curated under the guidance of top fitness experts. All the products and programs can be purchased from their own website. In the previous 6 years, they have worked with 1.4 lakh customers and delivered their product to 2.2 lakh homes. It is a completely bootstrap company. At the core, this is an e-commerce food and beverage brand, which they sell and monetize. The best-selling product is One Day detox with four items. In one month of detox, they offer a free subscription on yoga, diet plan, meditation and live classes with a team of doctors and experts. Their team size is 7, which includes one doctor, one nutritionist, 2 founders and 3 operating persons.

Ask by the Owner Zoe Nutrition

The owners made an ask of ₹75 lakhs for 5% equity of the company at the valuation of ₹15 crores.

Zoe Nutrition Sales And Revenue

The price for One Day detox is ₹1250. The price for one month of detox is ₹4000, where 4 boxes are available for 4 weeks each. Lifetime sales is 43 crores. From FY 2020 to 2021, the sales were 10 crores and the profit was 2 crores. In FY 2021 to 2022 the sales were 3 crores and profit was breakeven. In FY 2022 to 2023 to date monthly sales are 10 lacs and profit is breakeven. CAC was 25%.

Shark Tank Amrutam

Offers and Counter Offers

All the sharks stepped out of the deal and no offer was given.

Zoe Nutrition Final deal

No final deal was done.

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