Shark Tank What’s Up Wellness
In this episode of Shark Tank India What’s Up Wellness, a healthy gummy brand presents the pitch. Will the founder get a deal from the sharks? To know about the deal read till the end.
|Company name||What’s Up Wellness|
|Founders||Vaibhav Makhija and Sayantani MAskandal|
|₹50 lakhs for 3% equity|
What’s Up Wellness Founder
Vaibhav Makhija and Sayantani Mandal are the co-founders of the company. Previously they both used to work in The Man and Grofers. They realized the gap in the market and started their own business.
About the company What’s Up Wellness
About 50% of Indians are worried about their hair fall and skin problems, one in every 3 Indians is suffering from insomnia and around 82% of Indians are suffering from stress. There one gummy can fully fill the nutrition caused by sleep deficiency in 20 seconds. They have sold their product to more than 25000 customers. The product is available on their own website and other marketplaces such as Amazon, Nyaaka and Flipkart. Their vision is to take care of the wellness of all people across the globe. They are completely a bootstrap company. but they had a commitment of 1.5 crores at a pre-money valuation of 10.5 crores.
Ask by the Owner What’s Up Wellness
Owner asked ₹50 lakhs for 3% equity in the company at a valuation of 16.67 crores.
What’s Up Wellness Sales And Revenue
The cost of one gummy is ₹30. Last month’s net sales were 30 lacs. They are quite cheaper than the leading brands. They have around 50000 Instagram followers. The gross margin is 86%. They sell the product at ₹699 with a margin of 81%. ₹80 is courier cost, ₹12 fulfillment cost, ₹10 packaging cost, CAC is ₹600. Out of total sales, 70% comes from their own website and 30% comes from the marketplace. The monthly marketing cost is 18 lacs.
Shark Tank Growit
Offers and Counter Offers
Veenita, Aman and Anupam give a combined offer of 60 lacs for 4.76% equity.
What’s Up Wellness Final deal
The final deal was closed with Veenita, Aman and Anupam at 60 lacs for 4.76% equity.