Shark Tank India Episode 9 | Ariro Toys, Kabira Handmad, Altor Helmet | 30th December 2021

shark tank india episode 9 ariro toys

Table of Contents

Toggle Table of Content

1. Ariro Wooden Toys

  • Company valuation: 20,00,00,000 INR
  • Offer: 50,00,000 INR for 2.5% Equity
  • Founder: Vasant Tamilselvan and Nisha Ramaswamy both from Chennai

A small child consumes plastic the size of a credit card every month. To solve this issue, Ariro Wooden Toys came into place. Ariro Wooden Toys is safe and purposeful and is made of Neem wood. Children tend to chew anything they grab. After thorough research, they found Neem wood. It is antibacterial and antifungal. They saw this as an opportunity and launched in 2020. To date, they have designed and executed over 100 products like Pikler Triangle, Jungle Gym. They have been pioneers in making such products in India.

Vasant did Masters’s in Social Work. He earlier started his company Innovative Media Solutions and is presently leased out to the Times of India group.

shark tank india ariro

  • Target customers:  Primarily, children from 0-3 years old.
  • Aim:
    – To become a household brand crafting every child’s first toy.
    – To give Indian children Indian Toy’s.

They demonstrated the Balance Board. It can hold upto 100 kgs. They can be used as slides as well. Namita I was fascinated by the logo design. The pitchers said that the logo was the combination of Tamil alphabet and English alphabet ‘A’. ‘Ariro’ is a Tamil lullaby.

They demonstrated the product to the sharks and Peyush already purchased one of their toys earlier.

  • Prices: On the high-end, starting from 250 INR.
  • Sales of  Ariro:
  1. Yearly: 3,00,00,000 INR
  2. Monthly: 25-30 lakhs
    -80% from website
    -20% from D2C Segment, Nestree and Amazon
    -Offline with Hamley’s and the product is available at around 43 stores across India.
  3. Gross Margin: 50-60%
  4. Growth: 9% every month
  • Distribution channels: Instagram handle with 43,000 followers
  • Offer for Ariro

  1. Ashneer:
    50,00,000 INR for 15% Equity.
    Revised offer: 50,00,000 INR for 11% Equity
  2. Namita stepped out mentioning them the price being too high for the Indian market and globally, it is still an untested territory.
  3. Aman and Peyush:
    50,00,000 INR for 15% Equity
    Aman will help in the D2C segment and Peyush would help in the supply chain technology.
  4. Ashneer and Anupam:
    50,00,000 INR for 10% Equity
  5. Anupam:
    50,00,000 INR for 12% Equity
    Revised offer: 50,00,000 INR for 10% Equity

The pitchers requested them to negotiate. Aman Gupta and Peyush to come down to 10% and they agreed. The deal was done.

ariro toys shark tank india

Buy Now


2. Kabira Handmad

  • Offer: 1,00,00,000 INR for 5% Equity
  • Company valuation: 20 Cr
  • Founders: Nirmala Murarka, Dr. Manoj Murarka from Jaipur
  • About Kabira Handmad Product

To produce and manufacture the foods that are consumed regularly using organic and ancient technology. It includes Edible Oil, Flours, Spices and Dairy Products. All the sharks applauded their vision, of putting information of all those unsung heroes who sacrificed their life for the country in their packaging. Peyush also mentioned that he is about to take this idea as well and incorporate it in his products.

shark tank india kabira handmade

  • Sales of Kabira Handmad

Manishankar Oils: 160 Cr for FY 20-21
Kabira Handmad ( for 2-3 months) 3,00,00,000 INR
From own manufacturing as well as third-party manufacturing.

Gross Profit- 3,00,00,000 INR
Net Profit- 2,00,00,000 INR

The less margin was due to the long supply chain, so they focussed on D2C sales. Direct to Customer Sales is a segment where a brand sells products directly to the customers.

  • Offer for Kabira Handmad

Namitha stepped out of the deal citing the reason of low margin. Peyush stepped out of the deal as well. Ashneer and Aman stepped out of the deal as well.

Anupam made an offer of 25,00,000 INR equity for 10% stake and 75,00,000 INR as loan citing that the sales of Kabira Handmad is only 3,00,00,000 INR.

They respectfully rejected the offer. There was no deal done.

Check out: Revamp Moto an EV Startup Raised 1 Crore

3. Altor Smart Helmet

  • Offer: 50,00,000 lakhs for 5% equity
    Company valuation: 10,00,00,000 INR
  • Founders: Bilal Shakil, Sayan Tapadar, Shamik Guha, Anirban Gupta

With more than 25,00,00,000 Cr bikers in India and every hour, 6 bikers lose their lives in accidents. The origin of the idea can be traced to 3 years back when one of their friends lost their lives in a bike accident due to not being able to shift him to the hospital on time.
And at present, there are no such effective solutions in the market yet. Thus, the birth of the Altor Smart Helmet.

shark tank india altor

  • About Altor Smart Helmet

India’s 1st range head gears, an attempt to prevent and detect accidents. When any user meets with an accident, the accident detection Technology installed in the helmets detects it and with the last known detection sends a message to the emergency contacts.


  • Swipe receive/disconnect call
  • Inbuilt Navigation
  • SOS Alert
  • Rash driving detection and Gamification
  • Rewards for safe driving
  • Accident detection

In case of false detection, the rider can cancel the detection on its own.

They pitchers showed the demo of all these features to the shark tank india judges.

Ashneer questioned if a sim is applicable in the helmets they mentioned that it is possible but not yet installed. The connectivity is through the phone. Ashneer again questioned on what if the phone gets destroyed, the pictures explained that it is connected through Bluetooth who monitors the complete system constantly, as soon as the accident is detected with the last connection point the message is sent to the emergency contacts.

When Peyush questioned how they would compete in the global market, they mentioned that they have been reaching out to players to licence the technology, where they would get an optimized product that will reduce their R&D costs as well.

There future prospects is to build a range of smart devices, not specific to helmets. To build Altor Insights.

  • Price of the Altor Smart Helmet

5000 INR
Cost Price: 4000 INR
Due to the pandemic which would later come down to 3000 INR.
Application and data charges: 1st year- free, subsequent years with a nominal charge.

  • Offer for Altor Smart Helmet

  1. Namita
    50,00,000 INR for 20% equity
    Revised offer: 50,00,000 INR for 10% equity with support in manufacturing, massive customer connect,
  2. Aman
    50,00,000 INR for 10% equity
    Asking them to focus on the style.
  3. Ashneer, Anupam, Peyush
    50,00,000 INR for 10% equity
  4. Namita and Aman
    50,00,000 INR for 10% equity
  • Final offers for Altor Smart Helmet

They asked Aman and Namita to negotiate at 7% equity and the deal was done at 50,00,000 INR for 7% equity.

When asked about the competitors they mention that in the smart helmet category there have been global players but not as such any in India.

  • Sales of Altor Smart Helmet

Around 100 products (since 15th November)
Prepaid orders: 500+


  1. You should not disclose the margins of profit in the show. It confuses the customer and will think about the over cost of the product. You can check the sale of products in January. It will fell down.

  2. I blog quite often and I genuinely thank you for your content. The article has really peaked my interest. I am going to book mark your site and keep checking for new details about once a week. I opted in for your RSS feed as well.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>