Perfora Shark tank India Season 2 Episode 34

perfora shark tank

Shark Tank Perfora

In this episode of Shark Tank India Perfora, an oral care products manufacturing startup presents the pitch. Will the founder get a deal from the sharks? To know about the deal read till the end.

Company name Perfora   
Founders Jatan Bawa and Tushar Khurana
Ask ₹80 lakhs  for 1% equity

Perfora Founder

Jatan Bawa and Tushar Khurana are the founders of the company. Tushar is 28 years old from Haryana and Jatin is 29 years old from Maharashtra. Both of them have completed graduation in commerce from Delhi University. They met each other at a entrepreneurship program known as Jagriti Yatra. Tushar looks after the sales and accounting finance of the company whereas Jatin looks after new product development, supply chain operation, and brand communication.

About the company Perfora

The common toothpaste brand contains sodium phosphate, a harmful ingredient. Few such famous brands are banned outside India. Due to lack of awareness in oral hygiene the expenses have increased. They have introduced India’s first Made Safe certified toothpaste. This is made from effective ingredients and natural flavors. Perfora is a unique oral care brand that has a range of products. The range of products include

  • toothpaste
  • Smart electric toothbrush
  • alcohol-free mouthwash
  • Smart water flosser
  • Teeth whitening products
  • Also, offer personalized electric toothbrushes through their brand website.

The company was started in August 2021 and has served more than 40000 customers till date. Their vision is to revolutionize the oral care industry and want to sell their product to 1 crore customers.

Ask by the Owner Perfora

The owners made ask of 80 lacs for 1% equity of the company at the valuation of 80 crores

Perfora Sales And Revenue

For per 100 g product popular brand selling price is 100 and perfora selling price is 249. The first investment round was raised in April 2021 of 2 crores at a post-money valuation of 13 crores. Didn’t second investment round in February 2022, 7 crores was raised at a post-money valuation of 39 crores. From monthly expenses, 77 lakhs are net sales and the burn is 27 lacs. The gross margin is 57%. Marketing expenditure is 45% of the revenue. They have 10.2k followers on Instagram.

Shark Tank Pabiben

Offers and counter offers

Vinita and Namita gave an offer of 80 lacs for 4% equity.
Peyush, Vineeta, and Namita gave an offer of 80 lakhs for 2.5% equity of the company.

Perfora Final deal

The final deal was closed with Peyush, Vineeta, and Namita at 80 lakhs for 2.5% equity of the company.


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