Nirmalaya Shark Tank India Season 2 Episode 31

nirmalaya shark tank

Shark Tank Nirmalaya

In this episode of Shark Tank India Nirmalaya, a company that makes incense sticks from floral waste presents the pitch. Will the founder get a deal from the sharks? To know about the deal read till the end.

Company name Nirmalaya 
Founders Rajeev Bansal, Bharat Bansal and Surbhi Bansal
Ask ₹60 lakhs for 1.5% equity

Nirmalaya Founder

Rajeev Bansal, Bharat Bansal and Surbhi Bansal. They are from Delhi.
Bharat and Surbhi are husband-wife and Rajeev is their family friend.

About the company Nirmalaya

In India worshiping causes 80 metric tons of flower wastage which ultimately causes water pollution due to the acid which is being used to increase the flower life. We don’t bother about those flowers which are being thrown away in rivers. Talking about incense sticks, nowadays incense sticks are made from harmful chemicals which are 4x more harmful than a cigarette. These are the genuine problems in temples and to solve these issues Nirmalaya was started. Nirmalaya is such a company that makes products like

  • Incense sticks
  • Dhoop
  • Cones
  • Havan Cups
  • Essential Oils
  • Attars etc.

Their products are organic and herbal. All products are Council of Scientific and Industrial Research certified. They are making herbal incense sticks with flower waste, aroma oils for therapy, and chemical-free attars to replace perfumes. They also made organic gulal at the time of Holi.
They collect flower waste from 300+ temples and make incense sticks from them. Their best-selling product is Cow Dunk Havan Cups. They have 3 types of audience bases:

  • The people who want to smell remain for 24 to 48 hours in a closed room l.
  • The people from the middle and upper middle class are buying it for puja.
  • The people who are buying for a cause as it is organic and less harmful.

They are into the brand of premium incense sticks. The average cost of their incense stick is 140 rupees for 30 sticks. The incense stick market in India is 11000 crore rupees globally. The premium incense sticks market comprises 1000 crore globally.

Shark Tank Tipayi

Ask by the Owner Nirmalaya

Pitcher asked 60 lakhs rupees for 1.5% equity in the company.

Nirmalaya Sales And Revenue

In the financial year 20-21 the sales were 28 lakhs rupees, in the financial year 21-22 the sales were 2.8 crore rupees and for the financial year 22-23 till date, the sales have crossed 3 crore mark. Their sales are 50% from online and 50% from offline. They have made a sales of 80 lakhs rupees last month and their monthly burn is 1.19 lakhs rupees. Their projected revenue for this financial year is 8 crore rupees. They raised a fund of 6.5 crore rupees in the month of July 2022 at a valuation of 28 crore post-money. Equity splits are 40% is with Rajeev, 40% is with Bharat and 20% is with Surbhi. They are spending 8 to 10 lakhs rupees in marketing per month. Their repeat customer rate is 35%. The sales equity in for the month of September among 80 lakhs, 15 lakhs is Havan Cow dunk cups, 25 lakhs rupees from incense and dhoop, 40 lakh rupees from Gift boxes.

Offers and counter offers

No offers and counter offers were there as no sharks showed interest.

Nirmalaya Final deal

No deal was finalized.


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