Shark Tank Malaki
In this episode of Shark Tank India Malaki, a beverage brand presents the pitch. Will the founder get a deal from the sharks? To know about the deal read till the end.
|Founders||Mohit Bhatia and Ashish Bhatia|
|Ask||₹50 lakhs for 1% equity|
Mohit Bhatia and Ashish Bhatia are the founders of the company. They belong from Mumbai and have a family background of food and beverage.
About the company Malaki
Everybody has their own favourite drink. Malaki is an Indian beverage product made of local ingredients and natural resources. They have different types of mixtures such as Tonics, Ginger Ale, sparkling water and coffee tonic. They also have an especially homegrown Spice Ginger Ale which is made from their family’s 60 years old secret recipes. The company started in 2018. They are available through more than 500 HoReCa, marketplaces and e-commerce websites such as swiggy and Zomato. The Indian market for sparkling water is ₹150 crores. Their vision is to be the leader in this category. From 15 competitors they were selected as Indian brands in Singapore airline business class. Through Swiggy they will reach 19 cities and Pune in the next month.
Ask by the Owner Malaki
The owners made an ask of ₹50 lacs for 1% equity of the company at the valuation of ₹50 crores.
Malaki Sales And Revenue
One can of sparkling water costs ₹60. Last month sales were ₹42 lakhs. Out of total sales, 40% is Ginger Ale range, 30% is in the tonic range and 30% is sparkling water. Out of the total 90% to 95% of sales are from Mumbai. Sales in FY 20-21 are ₹1.5 crores and FY 21-22 is ₹2.7 crores. The projected sales in FY 22 to 23 is ₹9 crores. A product which is sold at ₹35, its making cost and tax is ₹11, the price to the retailer is 25, and the gross margin is 56%. 25% of the gross margin is spent on marketing. The net margin is 13%. They got funding of ₹2.2 crores at a post-money valuation of ₹15.5 crores.
Shark Tank Hornback
Offers and counter offers
Anupam gave an offer of ₹50 lakhs for 5% equity.
Peyush and Aman give a combined offer of ₹50 lacs for 3% equity.
Owners give a counter offer of ₹50 lacs for 2.5% equity.
Malaki Final deal
The final deal was closed with Peyush and Aman at ₹50 lacs for 3% equity of the company.