Business Model of IPL 2023 And Indian Economy | How IPL Makes Money

How IPL Makes Money

Indian Premier League, a Cricket Carnival

Every year, the Indian Premier League (IPL) season is played, and our cricket-obsessed nation can’t get enough of it. The IPL is undoubtedly the biggest T20 premier league in the world, and it is also one of the most costly leagues (third, to be exact) due to its IPL Revenue model. For all devotees of cricket, it is a festival in and of itself.

IPL Business Model

How IPL Earn Money

The largest T20 cricket league in the world is the Indian Premier League. Nobody could have predicted that the IPL business model would eventually expand to this size when it first began in 2008. The top cricketers in the world yearn to take part in the competition. For many international cricket players, just being selected in the auction is a major accomplishment.

IPL Money

  • Broadcasting benefits

A significant portion of the revenue generated by the IPL clubs and BCCI (Board of Control for Cricket in India) comes from the sale of broadcasting rights. All previous records for the rights were broken in the most recent e-auction. Star Sports Network and Viacom18 will provide the BCCI with a staggering INR 48,390 crores over the next five years. Television and internet rights were sold in two distinct ways for the first time.
For the IPL business model, 2023 Star Network paid INR 23,575 crore to keep the television broadcast rights. However, Viacom 18 was awarded digital rights for INR 23,750 crores. Additionally, Viacom 18 and Times Internet will work together to broadcast the competition in foreign nations. The BCCI keeps about 50% of the money, while the remainder is split among all the franchises. Each game will bring in about INR 107.5 crore for BCCI (combined deals).

  • Deals in sponsorships

The Indian Premier League is sponsored by TATA. TATA will give BCCI an amount of INR 335 crore for two seasons. The BCCI retains a portion of the proceeds from the central sponsorship deals, and the remaining sum is divided among the teams. The same is true of the other central sponsorship agreements. Each franchise also has its own private sponsors in addition to the central one. There are numerous sponsors associated with an IPL team, including title sponsors, associate sponsors, media partners, social media partners, and radio partners. Only sponsorship contributes between 20 and 30 per cent of the team’s income. Every piece of the uniform has a sponsor, including the shirts, caps and trousers. Teams like Mumbai Indians, Chennai Super Kings, and Royal Challengers Bangalore have thought higher sponsorship costs are higher than those of the other teams. Mentioned teams have sizable fan bases, and their social media followings add to this proof. The amount a sponsor must pay to the franchise increases in direct proportion to the size of the logo.

  • Sales of tickets

The competition is reverting to the standard home-away format after three arduous seasons. Each team has a home field or field, and the proceeds from ticket sales go straight to the franchises. The State Cricket Associations also receive a portion of the funds. There is no doubt that the teams with larger stadiums have the advantage in this situation and contribute more to IPL’s business value.

  • Merchandise Sales

Fans enjoy sporting the apparel of their favourite teams, and franchises are well aware of this. Each IPL club has its merchandise partner, and they each profit handsomely from it. It is for the same reason that teams attempt to sign players with stronger brand values, which aid in the sale of the player’s shirt. In addition to clothing, a wide variety of goods is available, including pencils, phone covers, bracelets, and more. Along with the previously mentioned elements, the tournament’s prize pool also contributes to the teams’ financial success. This is how ipl teams make money.

How IPL Players Get Paid

how ipl players get paid

To start, it is exceedingly uncommon for franchises to pay the players on their different squads their agreed-upon amounts all at once. Let’s see how IPL works.
Players are typically paid their due for the entire duration of the flagship league, depending on sponsorship money intake and the financial position of the franchise before the season.
While some franchises opt to pay half of the salary amount in advance and the remaining half during the season, others opt for the more common 15-65-20 formula. It entails paying 15% of the agreed-upon sum before the season begins, 65% while it is in progress, and the final 20% within a set period of time after the season has ended. This is how franchise makes money.
It is also important to note that the players only receive their bid amount after the appropriate taxes, or TDS, have been deducted.


Virat Kohli Fights With Naveen Ul Haq, Gautam Gambhir Controversy 2023

Money-Making Ideas in IPL

  1. Websites, blogs, and memes

If you are the creative one and can start a trend on social media, memes are a terrific way to make some quick money during the IPL.
You may start a blog or write a piece about the IPL, for instance, focusing on intriguing tidbits about the players or the games being played.

     2. Fantasy Leagues and IPL betting app

In fantasy leagues, you assemble your own squad from players from the current campaign, and the success of these players in actual contests awards you points and money.

    3. IPL Merchandise

To make money, you can design and sell IPL merchandise like replica jerseys, hats, bats, and funny player quotes on t-shirts, mugs, and diaries.

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How Does IPL Help Indian Economy?

Here are some Effects of the IPL on the Economy:

Tourism boost:

The IPL brings a lot of domestic and foreign tourists to India who comes to watch the matches and travel throughout the nation. One of the most well-known travel firms, Cox & Kings, claims that the IPL produced a startling 30% increase in travel income.

Increased Advertising and Sponsorship Revenue

It won’t be too ambitious to refer to the Indian Premier League as the Super Bowl of India due to increased advertising and sponsorship revenue. Media sources estimate that in 2023, the total amount utilised for advertisements for sports across TV networks and digital platforms will amount to 10,000 crores. The IPL will receive the majority of the funds, approximately 6,000 crores, along with the Women’s Premier League. The amount of money made through IPL advertisements on TV and online is expected to rise by 40% over the season prior to this one.

Boost to the Sports Industry:

The success of the IPL has assisted in boosting India’s sports sector as more young people aim to play professional cricket. This has helped India establish itself as a prominent athletic nation and led to the construction of improved infrastructure and facilities for sports training.

Impact on GDP:

By fostering the expansion of numerous industries and luring international investment, the IPL has enhanced India’s GDP. In 2021, the 60-day tournament contributed 11.5 billion (US$182 million) to the Indian economy, according to a KPMG survey research, but the UN General Assembly for Peace and Development estimated that it was worth US$3.2 billion.

IPL Betting App in India

Here feature some highly rated IPL betting apps 2023 given.



10CRIC ●       One app with live casino, sports, slots, and virtual sports

●       For deposits and withdrawals, use UPI and online banking

●       Push alerts for accessible promotions

1XBET ●       works on both Android and iOS.

●       Phone Pe, UPI, Paytm, Net Banking, deposits

●       Legal and perfectly secure

PARIMATCH ●       Many cricket betting options are available

●       Currently leader in India among betting apps in IPL

●       Wide range of INR payment methods available


Fantasy Leagues Apps In IPL

IPL betting APP

  • MyTeam11

With over 18 million users, MyTeam11 is the Fantasy Sports app with the fastest growth. MyTeam11 provides fantasy sports for more than 10 sports, and Virendra Sehwag, a legendary member of the Indian cricket team, serves as its spokesperson.

  • Dream11

Dream11, the first sports fantasy app to achieve unicorn status, offers three fantasy sports and provides access to the most recent news, outcomes, and overall rankings so that you can build your own team and even manage it. The maximum payment on Dream11 is INR 30,00,000, and you have one day to withdraw your winnings.

  • MPL

Fantasy cricket is one of the more than 60 games in the MPL. It provides a variety of payment methods, including Paytm, UPI, Amazon Pay, and bank transfers. With a famous face like Virat Kohli, MPL has gained popularity thanks to its massive cash back incentives and round-the-clock customer service.

Controversies in IPL

Since its inception in 2008, the IPL has experienced its fair share of controversies. More than others, some stand out. Let’s look at this:

  • The 2013 Spot-Fixing Scandal

Sreesanth was one of three RR players who were initially detained and later suspended for spot-fixing. Worse was to come as the son-in-law of the then-BCCI chief Srinivasan, Gurunath Meiyappan, was detained for gambling. He oversaw the CSK team as team principal. The two-year ban on CSK and RR prevented them from competing in the 2016 and 2017 tournaments.

  • Gambhir-Kohli Spat

Despite being teammates on the Indian team, they still engaged in physical combat on the pitch. The argument, which thankfully did not turn physical, had to be broken up by other players.

  • Ban on SRK in Wankhede

Due to an apparent altercation with security at Wankhede, SRK was banned. Five years would pass during this ban.

  • The Kolkata Knight Riders terminated Sourav Ganguly’s contract.

Sourav Ganguly’s dismissal from the KKR team after leading them for the first three seasons of the IPL sparked one of the most intense controversies and infuriated Dada fans across India. Shah Rukh Khan, the owner of KKR and king of Bollywood, received criticism for kicking Ganguly out of the squad. To the great joy of Dada supporters, the former Indian captain did, however, find a team in Pune Warriors for the fourth season.

  • A one-season suspension for Ravindra Jadeja

In 2010, Ravindra Jadeja, one of the top all-rounders in the nation today, was barred from participating in the IPL for reportedly trying to sign a new deal with the Mumbai Indians without first consulting the Rajasthan Royals, the team he had previously played for.

Which Team Will Win IPL 2023

The 16th edition of the IPL carnival began after a fierce neck-and-neck battle. One of the two IPL 2022 debutants, Gujarat Titans, exceeded everyone’s predictions by winning the most coveted IPL title in their first season.  The four teams that we believe can advance to the IPL 2023 playoff round are,

  • Gujarat Titans
  • Lucknow Super Giants
  • Rajasthan Royals
  • Chennai Super Kings

IPL Quiz Book


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