Shark Tank Healthy Master
In this episode of Shark Tank India Healthy Master, India’s biggest healthy munching brand presents the pitch. Will the founder get a deal from the sharks? To know about the deal read till the end.
|Company name||Healthy Master|
|Founders||Dipti Singhal and Shivali Garg and Tarun Agarwal|
|Ask||₹50 lakhs for 2% equity|
Healthy Master Founder
Dipti Singhal and Shivali Garg and Tarun Agarwal. Dipti and Shivali are neighbours and they are from Bangalore. They have known each other since 2008 and started this venture in the year 2019. Tarun is CEO, Shivali is chairperson and Deepti is MD and co-founder.
Tarun has an MBA from Udaipur and served at Cipla Pharmacy for 10 years.
About the company Healthy Master
Every household has the same story like every member of a family has a different taste, from kids to adults. Some like less spicy and some like spicier; some healthy and some oily etc. So they have come up with an idea to help the Indian mothers in the kitchen. Their brand is Healthy Master; the biggest healthy munching brand. Their snacks are made from natural ingredients like Nuts, Seeds, Berries, soy flour, Oats and Millets. They have 250+ categories of products. Their products contain 2% to 3% oil and it can be said to be oil free. Their snack item Bhakarwadi is made up of atta with 0% oil and roasted. They have three types of bars ; chocobar, protein bar and energy bar. Bars are also sugar-free and no substitute of sugar is added to it. They have their own app and website.
Equity split is 50% for Tarun, 45% for Shivali and 5% for Deepti.
Ask by the Owner of Healthy Master
Owner asked 50 lakhs for 2% equity in the company.
Healthy Master Sales And Revenue
In the financial year 2019-20 the sales were 31 lakhs rupees, in 20-21 the sales were 1.21 cr. rupees, in 21-22 the sales were 1.41 cr. rupees and this year during 4 months the sales are 60 lakhs rupees. The projected sales this year is 8.25 cr. rupees. 45% sales are from B2C, 42% sales are from D2C and 13% is from other marketplaces. CAC is around 515 rupees. According to them the average order value is 1250 rupees but Aman denied this fact. Gross margin for B2B sales is 30%, D2C sales is 60% and blended is 45%. Their monthly burn is 2 lakhs rupees.
Oye Happy Shark Tank
Offers and counter offers
Vineeta offers 50 lakhs rupees for 7.1% equity.
The pitcher counter offers 50 lakhs rupees for 6% equity.
Vineeta counter offers 50 lakhs rupees for 6.5% equity.
Healthy Master Final deal
The deal was finalized with Vineeta for 50 lakhs rupees in exchange of 6.5% equity in the company.