Shark Tank Gladful
In this Shark Tank India Gladful episode, a family-friendly protein brand presents the pitch. Will the founder get a deal from the sharks? To know about the deal read till the end.
|Manu Sharma and Parul Sharma|
|₹ lakhs for % equity|
Manu Sharma and Parul Sharma. They are from Jaipur and are co-founders of Gladful.
Parul Sharma has an economics degree. She is an MBA. She has worked with Cadbury for 10 years as a marketing executive. She became the senior brand manager of Cadbury dairy milk.
Manu Sharma is a chartered accountant. He has audited several files of CarDekho.com.
They launch in the month of January 2022.
About the company Gladful
It has been a challenge to make healthy tiffin for the children who are going to school. In a hurry, we give them bread-jam, Maggi and much more unhealthy junk food. So in order to solve this problem Gladful is founded. Gladful is a power-packed family protein brand which makes protein cookies, protein breakfast mixes, dessert bites and more. In our country, the maximum number of people starting from kids to adults suffer from a deficiency of protein. So the company brings them several products which can meet this deficiency. Every scoop or bite of their product has 4gm-6 gm of protein. Before launching any product, it is being approved by a strong community of 350 mothers. In 9 months after being launched, they have sold around 60000 units. Their products are available on their website, and marketplaces like Amazon, First cry etc. They want to make such products which can be consumed daily by the people. Their aim is to make every child protein sufficient with Gladful. The average price of 10 pc. the pack is 150 rupees.
Their sales split is like 90%(20% from their own website, 45% is from Amazon, 25% is from other marketplaces) from Online and 10% from offline.
Ask by the Owner Gladful
Owners asked 50 lakhs rupees for 2% equity in the company.
Gladful Sales And Revenue
Lifetime sales is 1 crore rupees. Last month the net sales were 20 lakhs rupees. This month the projected sales is 24 lakhs. The COGS is 50% and the gross margin is 50%. In the gross margin, Logistics and Trade margin is 25% and 25% is performance marketing. So they are not making a profit. They are burning cash right now. They have raised 2 crores at a pre-money valuation of 11 crore rupees in the year of 2021. In the month of September 2022, they made a sale of 20 lakhs rupees and burnt 8 lakhs rupees.
Shark Tank Swytchd
Offers and Counter Offers
Namita and Aman together offer 50 lakhs for 10% equity.
Anupam also offers 50 lakhs for 3.84% equity in the company.
Amit’s offer was 50 lakhs for 3.5% equity.
Namita and Aman’s counter offer 50 lakhs again for 4% equity.
Pitchers wanted Namita and Aman to join Amit’s deal.
Gladful Final Deal
The deal was finalized with Amit, Aman and Namita for 50 lakhs in exchange for 3.5% equity in the company.