Ekatra Shark tank India season 2 episode 17

Ekatra shark tank

Shark Tank Ekatra

In this episode of Shark Tank India Ekatra, a sustainable artistic brand that manufactures stationary and lifestyle products present its pitch. Will they get a deal from the sharks? To know about the deal read till the end.

Company name Ekatra
Founders Aishwarya Jhawar & Minakshi Jhawar
Ask ₹40 lakhs for 10% equity

Ekatra Founders

Aishwarya Jhawar and Minakshi Jhawar are from Kota.
Aishwarya Jhawar is an urban planner by education. She has to work with communities; while working she found that there are many women who have skills; talents and can really change the world. There was a lack of a platform. This is how she joined Minakshi; her mother.

About the company Ekatra

Women are being neglected in every field. They are considered to be weak, and backward. Every woman has her own superpower. In order to prove this, Aishwarya Jhawar and Minakshi Jhawar introduced their brand Ekatra. Ekatra is a sustainable artistic brand that manufactures stationery and lifestyle products. Their brand is available in 19 marketplaces. They have their own website and have spread globally. They have collaborated with 25 retail stores in PAN India. For just 1.5 years of working, they have worked with FabIndia, Netflix, etc.
To support women’s empowerment 80% of the products are being made by women. The current team size is 23(women). They train women in stitching and weaving.

Ask the Owners of Ekatra

Pitchers asked 40 lakhs rupees for 10% equity at a valuation of 4 cr. rupees.

Ekatra Sales And Revenue

In FY19-20 the sales were Rs.90000. In FY20-21, the sales were Rs.9 lakhs rupees. In June 22 the sales was Rs.10.5 lakhs. For the last FY22-Q1; the sales was 10.4 lakhs rupees. In the month of August, the sales were 5.4 lakhs rupees. They have sold products 65% online and 35% offline. Their net margin is 27% and their gross margin is 80%. The cost of goods(COGS) is 20%; 16% is for Overheads and salaries; commissions is of 25%; Taxes is for 27%, Net margin is 27%. They are spending 10000-15000 per month on Amazon ads. Their sales amount was 75000 in Amazon for last month. 20% of their sales account from their own website.

Shark Tank Avimee Herbal


Offers and counter offers

Amit and Peyush together offer 20 lakhs rupees for 20% equity and 20% debt with the condition that Ekatra will be a D2C brand for the cause of women empowerment.

Ekatra Final deal

The deal is finalized with Amit and Peyush for 20 lakhs rupees in exchange of 20% equity and 20 lakhs debt.


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