Cakelicious Shark Tank India Season 2 Episode 35

cakelicious shark tank

Shark Tank Cakelicious

In this episode of Shark Tank India Cakelicious, flavourful cakes manufacturing startup presents the pitch. Will the founder get a deal from the sharks? To know about the deal read till end.

Company name



Fatema Barodawala and Duriya Barodawala


₹25 lakhs  for 5% equity

Cakelicious Founder

Fatema Barodawala and Duriya Barodawala are the founders of this company. They are from Kolkata. Fatima used to be a home Baker and always loves to make cakes for family and friends. but during covid, she left an abusive relationship and made her passion into a profession. Post this she started being a technician along with her mother Duriya. Fatima has a graduation degree in computer applications. She worked in Wipro for 6 months. Duriya works as a head chef.

About the company Cakelicious

Cakes are delicious but during delivery, if the cakes get smudged the customers are not happy. Hence they made a cake inside the box, called cake tubs. Their cakes are available in three different sizes and 30 different flavors such as mango Mondays, walnut Wednesdays etc. They started this company from their home’s kitchen and currently, they have two cloud kitchens and one retail store. They are available across quick commerce like Zomato and also through their own website. On average, they sell 500 cake tubs in a month. Till date they have served more than 2 lakh customers. Their vision is to make cake not just a part of celebrations but a part of everyday sweet cravings. The cake contains no preservatives and no pre-mix. The cakes remain fresh for 2 weeks under -15 degree Celsius or below. Their best-selling product is Lotus Biscoff and Tiramisu cake tubs.

Mendulance Shark Tank 

Ask by the Owner Cakelicious

Owners made an ask of 25 lakhs for 5% equity at the valuation of 5 crores.

Cakelicious Sales And Revenue

Sales in July are 2 lakhs, in August it is 2.5 lakhs, in September it is 3 lacs. Their best-selling cake is sold at ₹350, out of which making cost is ₹140, gross profit is 60% and net margin is 40%. Last month they had a profit of 80000. Out of her total sales 40% comes from Instagram ads, 30% sales come from Zomato, 20% comes from the shop and 10% from their own website. The repeat rate is 80%.

Offers and counter offers

Amit gave an offer for 15 lacs at 15% equity and 10 lacs debt at no interest.

Owners give a counteroffer of 25 lacs at 15% equity.

Amit gave a counteroffer of 25 lakhs at 20% equity.

Cakelicious Final deal

The final deal was closed with Amit at 25 lakhs for 20% equity of the company.

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