Atmosphere Kombucha Shark Tank India Season 2 Episode 3

atmosphere kambucha shark tank

Atmosphere Kombucha Shark Tank India Season 2

Atmosphere Kombucha featured in Shark Tank India Season 2 and sharks were excited for them.

Company Name Atmosphere Kombucha
Founders Ariella Blank and Rebekah Sood
Ask ₹75 lakhs for 3% equity


Atmosphere Kombucha Founders

Ariella Blank and Rebekah Sood are the two sisters and the co-founders of this company. Their family moved from America to India in 1992 and their father is a mechanical engineer professor and works in IIT Kanpur. From educational backgrounds they have completed BA from the United States.

About the company Atmosphere Kombucha

They are India’s one of the first and finest Kombucha brands. The products are made by fermenting green tea with bacteria and yeast. They have various flavours such as exotic lime, kolala, mango peach, lychee love, elderflower and blueberry lavender. They use completely real and 100% natural ingredients. They supply products through Starbucks and Blue Tokai Pan India. They also have their own website and the best part is their factory situated in Delhi has 100% women workforce. About 14 women employees work with them. They want to market it as a healthy drink and not as Kombucha.

Shark Tank India Season 2 SoupX

Ask by the pitchers of Atmosphere Kombucha

They made and ask of 75 lakhs for 3% equity of the company at the valuation of 25 crores

Other information about the company

The Indian market size for health beverages is 15000 crores. Each bottle has 10 g of sugar. The price of each bottle is ₹220. The sales in FY 22-23 year to date is ₹1 crore. From the sales 40% comes from online and 60% is B2B sales. In B2B sales 20% comes from retail stores and 80% comes from cafes and restaurants. Average margin in retail stores is 35% and cafes and restaurants it is 40%. They want to make a manufacturing unit from which they can sell 3 lacs bottles per month.

Offers and Counter Offers

Namita, Peyush and Aman stepped out of the deal.
Anupam gave an offer of 75 lakhs for 20% equity of the company at a valuation of 3.75 crores.
Veenita gave an offer of 30 lakhs for 10% equity of the company and 45 lakhs depth at 12% interest at the valuation of 3 crores.
The founders gave a counteroffer to Anupam of 75 lakhs for 8% equity at a valuation of 9.38 crores.

Final deal- As Anupam rejected the counteroffer of the founders so no final deal was done.


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